Justin Smith


A former Sergeant of the US Army, Justin possesses a degree of discipline one might not readily associate with the creative arts. As ModernImpact’s Lead Interactive Designer, his work clearly demonstrates the kind of commitment it takes to earn two tours in Iraq, a BA in Graphic Design and an AD in Commercial Photography. An award-winning Communication Arts typographer (uh, that’s a big deal), he’s also an expert woodcrafter and family man. Through all of this, Justin brings a crazy-cool perspective to everything he does – from UX design to dry workplace humor. Read on for Justin’s take on all sorts of creative stuff and how he sees the world differently.



  • Leading the design process from initial ideation, to design execution
  • Leading design workshops and presentations with clients and partners
  • Working closely with team members of all disciplines to deeply understand a client’s business, identify opportunities and chart a course forward
  • Comfortable with ambiguity
  • Love getting my hands dirty and working through challenges
  • Inspired by finding new ways of working, thinking and approaching design
  • Excited about working with others, and incorporating their point of view
  • Love the craft of design but flexible in approach
  • Familiar with UI prototyping with tools like Adobe XD, Sketch, and Invision 
  • Write user stories and map the user journey